A Tavola

A Tavola is an imagined Italian food truck that provides authentic Italian food and a third place for people to gather and connect with community. This communal environment is fostered in the design through plates that are used as framing devices and as patterns echoing both a lively table and Italian wall decorations.

A blue food truck with white plate pattern. A Tavola's logo is on the door.
Large poster of an aerial view of a table full of food and a hand passing a bowl to another person. It reads "Gather Round the Table." The brand's logo is directly below the text. There are white plate designs framing some of the dishes on the table.
Close up of someone wearing an A Tavola apron. It is blue with the light blue plate pattern and the brand's logo is centered on the chest of the apron.
A Tavola take home menu featuring plate design on front and decorative border around food items on the inside.
Three phone mockups of an Instagram post sharing A Tavola's new seasonal items. The center post reads "fall specials" and the new dishes are above the text framed by the plate designs. The other two posts provide descriptions of the new items.

Process

Overview

Community and authenticity were central to this project’s creation. Through research and countless iterations, I arrived at an identity system that won the Gold Award in Graphis’ New Talent Competition.

Mission

We make authentic, affordable Italian dishes by showcasing local farmers, seasonal ingredients, and homemaking our pasta. Through working in the tradition of Italian cuisine, we bring a bite of Italy to Louisville.

Pattern

In researching for this project, I noticed that many casual Italian restaurants adorn their walls with decorative plates. This inspired the plate pattern since it both echoes authentic Italian restaurants and represents the communal aspect of sharing a meal at
a full table.

Logo

The company’s name, a tavola, means “come to the table” or “food’s ready” further echos this sentiment represented by the plate pattern.