A Tavola

A Tavola is an imagined Italian food truck that provides authentic Italian food and a third place for people to gather and connect with community. This communal environment is fostered in the design through plates that are used as framing devices and as patterns echoing both a lively table and Italian wall decorations.

Process

Overview

Mission

Community and authenticity were central to this project’s creation. Through research and countless iterations, I arrived at an identity system that won the Gold Award in Graphis’ New Talent Competition.

We make authentic, affordable Italian dishes by showcasing local farmers, seasonal ingredients, and homemaking our pasta. Through working in this tradition of Italian cuisine, we’re able to bring a bite of Italy to Louisville.

Pattern

Logo

In researching for this project, I noticed that many casual Italian restaurants adorn their walls with decorative plates. This inspired the plate pattern because it both echoes authentic Italian restaurants and represent a communal aspect of sharing a meal at a full table.

The company’s name, a tavola, means “come to the table” or “food’s ready” further echos this sentiment represented by the plate pattern.

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