A Tavola

A Tavola is an imagined Italian food truck that provides authentic Italian food and a third place for people to gather and connect with community. This communal environment is fostered in the design through plates that are used as framing devices and as patterns echoing both a lively table and Italian wall decorations.

Front and back of A Tavola's menu designs. The back of the left menu uses the plate pattern in white on a blue background. The front is white with a decorative blue border and lists menu items. The right menu is a blue hexagon with a plate border and
Large poster of an aerial view of a table full of food and a hand passing a bowl to another person. It reads "Gather Round the Table." The brand's logo is directly below the text. There are white plate designs framing some of the dishes on the table.
Front and back view of A Tavola's take home menu. The front is blue with the light blue plate pattern. Inside are menu items and pictures of some items framed by plate designs.
Close up of someone wearing an A Tavola apron. It is blue with the light blue plate pattern and the brand's logo is centered on the chest of the apron.
Front and back of A Tavola business cards. The front is blue with the light blue plate pattern and the brand's logo is centered on it. The back is white with the blue plate pattern and the brand's contact info is centered on it.
Three phone mockups of an Instagram post sharing A Tavola's new seasonal items. The center post reads "fall specials" and the new dishes are above the text framed by the plate designs. The other two posts provide descriptions of the new items.

Process

Overview

Mission

Community and authenticity were central to this project’s creation. Through research and countless iterations, I arrived at an identity system that won the Gold Award in Graphis’ New Talent Competition.

We make authentic, affordable Italian dishes by showcasing local farmers, seasonal ingredients, and homemaking our pasta. Through working in this tradition of Italian cuisine, we’re able to bring a bite of Italy to Louisville.

Pattern

Logo

In researching for this project, I noticed that many casual Italian restaurants adorn their walls with decorative plates. This inspired the plate pattern because it both echoes authentic Italian restaurants and represent a communal aspect of sharing a meal at a full table.

The company’s name, a tavola, means “come to the table” or “food’s ready” further echos this sentiment represented by the plate pattern.

Next

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